Fleur & Fauna

Brief and Branding

The clients brief was to create a brand which was modern, feminine and sophisticated. Fleur &
Fauna wanted to develop a premium brand that illustrated their skill set within the florist industry.
They approached designbymys to help them update their branding and provide a distinct and recognisable brand that would resonate through everything they do.

The logo was focused on a monogram of a flower and the Serif Font used was to highlight the brand further.

Packaging Design
We worked closely with the client to help define a unique position. Our team came up with a strategy on how to ensure that the logo and that the advertise campaigns were in sync. We started focusing on the colour of the packaging and emulating the premium look and feel.


Our focus was to ensure an end-to-end cohesive experience. We devised a strict guideline document and ensured all corporate branding followed the colour palette originally agreed on the mood board.
The designbymys team advised and designed every minute detail of the products and this attention to detail was carried over to the packaging as well as the company stationary. This was to ensure a clear brand identity and to differentiate the brand from other similar products but still make it recognisable within the dentist industry. 
The typeface was Equinox which worked perfectly with the brand to provide that luxury premium feel.

ServicesArt Direction, DesignYear2019Linkwww.yourlink.com

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