Sabun Co

The clients brief was to ensure that the brand was minimal and had some sort of element with nature. They wanted to use a neutral colour which didn’t sway towards any particular gender and they wanted the logo to also work on any colour or background. Likewise they wanted an iconic icon which represented their brand.
I went for the green and an earth brown as I felt its something which shows luxury as well as being gender neutral. Also the icon itself is a mix up of the letter S and leaves in order to give that natural and the tips of the S are made up from a leaf. This fuses the nature aspect of the brand as well as signifying that the brand is made from natural ingredients.

Packaging Design concept and final product. Similar to the brief I stuck to the core 3 principles, minimal, nature and neutrality.

ServicesArt Direction,

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