Opulent Balloons

Brief and Branding

The client wanted a brand which emphasised on luxury but had some element to it which showed that the company primarily focused on balloon decorations. I opted for a serif with Didot for the name of the brand.

They approached designbymys to help them update their branding, focus on their digital presence and provide a distinct and recognisable brand that would resonate through everything they do.

Business Stationary
We worked closely with the client to help define a unique position. I came up with a strategy on how to ensure that the logo and that the advertise campaigns were in sync. We started focusing on the essential stationary she required in order to develop her brand.

Experience-design

Our focus was to ensure an end-to-end cohesive experience. I devised a strict guideline document and ensured all corporate branding followed the colour palette originally agreed on the mood board.
I ensured every minute detail of the products and this attention to detail was carried over to the packaging as well as the company stationary. This was to ensure a clear brand identity and to differentiate the brand from other similar products but still make it recognisable within the coffee industry. 
The typeface was Didot combined with Proxima Nova which worked perfectly with the brand to provide that luxury premium feel.